Unprecedented College Search: Results from Niche and Tudor Collegiate Strategies' Survey of the Class of 2021

Thu, Nov 19, 2020 1:00 PM - 1:45 PM EDT

Hosted by: Will Patch, Enrollment Marketing Leader at Niche

It's hard to fathom the number of changes that high school seniors have experienced this year. To better understand how they're coping and changing their college search behaviors Niche and Tudor Collegiate Strategies surveyed over 31,000 seniors to understand how they're doing and where they are in their college search. We'll discuss the results and how you can use them to serve students well and meet your goals.
  • 47% of all students, and 56% of low-income students, have not started applying to colleges yet. New England and the west coast are furthest behind.
  • 56% of students have attended a virtual event and 79% of those who have are interested in attending another one.
  • 42% of students have reportedly not taken a standardized test, and 53% of low-income students have not.
  • Only 8% of students felt that colleges sent personalized outreach to them.

Jeremy Tiers

Jeremy Tiers has become a familiar name and speaker in college admission, enrollment management, and marketing circles. He is the Director of Admissions Services for Tudor Collegiate Strategies (TCS) and leads their efforts in partnering with colleges and universities across the country. Over the past six years Jeremy has helped thousands of admission and marketing professionals grow and improve through comprehensive training workshops. TCS also creates personalized enrollment communication plans that help schools increase engagement, and be more relational and less transactional.Jeremy has spoken at, and been the keynote speaker for, numerous NACAC affiliate conferences. He’s also spoken multiple times at the NACAC National Conference, eduWeb Digital Summit, is a frequent guest on Higher Ed webinars and podcasts, and is the editor of a well-known weekly college admissions and marketing email newsletter.



Will Patch

Will Patch is the Enrollment Marketing Leader at Niche and helps clients with their enrollment strategies and digital outreach. He also shares insights and research on the Enrollment Insights blog and through webinars and a monthly newsletter. Prior to coming to Niche in the summer of 2019, he served Manchester University for 9 years in roles including Digital Strategist, Social Media Coordinator, and Associate Director for Admissions Operations. Outside of Niche, Will also coordinates the #EMChat community on Twitter, with weekly chats Thursdays at 9:00 PM Eastern.