Webinar
Let's walk through the back 40 to take a look at what parents and students say are their concerns, needs, and preferences and use that data as the ground to grow your class. We'll talk through the results of Niche surveys of the class of 2022, 2023, and college searching parents to find more inquiries, nurture them in productive ways, and help get them to campus. We'll discuss building a culture of continuous optimization through data collection and thoughtful analysis.
This is an encore presentation of the session that was originally presented at the 2022 Slate Summit.
Prior to coming to Niche in 2019 Will served 9 years at Manchester University in roles as an Admissions Counselor, Associate Director for Admissions Operations, Social Media Coordinator, and ultimately as Digital Strategist. Will surfaces tactical insights from user behavior and surveys to help higher ed build recruitment strategies. In addition to the Enrollment Insights blog, webinars, and podcast; Will is a frequent conference speaker and podcast guest. He has presented at NACAC, AACRAO-SEM, AMA Higher Ed, CASE V, EduWeb, and EMA. Will's work has been featured in Forbes, Inside Higher Ed, CNBC, CNN, the LA Times, and The New York Times among other outlets.
