Sessions: (EDT time)
9:00 - 9:45 a.m.
A Case Study on Equity and Admissions
Glenn Engelberg, Executive Director of Enrollment Management, Illinois Mathematics and Science Academy (IMSA)
Content theme: Admissions/Enrollment
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10:00 - 10:45 a.m.
Crafting a District Enrollment Marketing Plan
Jennifer Valley, Director of Marketing & Communications, Richfield Public Schools ISD
Janet Swiecichowski, APR, Vice President, CEL Marketing
Content theme: Admissions/Enrollment
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10:00 - 10:45 a.m.
Defining The Brand Of Your Dreams Using Jungian Archetypes
Lisa Ha, Chief Strategic Communications Officer, St. Anne's-Belfield
Phoebe West, Director of Marketing and Design, Silver Line Theatre Exchange
Content theme: Marketing and Communications
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11:00 - 11:45 a.m.
It’s Not an Instagram Post: Effectively Communicating Your School’s Commitment to DEI
Jodian Davis, Director of Marketing, Rutgers Prep
Content theme: Marketing and Communications
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12:00 - 12:45 p.m.
Developing a Mission-Aligned Admissions Interview
Sarah Brock, Director of Enrollment Management, GCE Lab School
Content Theme: Admissions/Enrollment
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1:00 - 1:45 p.m.
Using Internal Marketing Communications for Parent Retention and Engagement
Laura Rivera, Director of Communication & Marketing, Fort Worth Academy
Content theme: Marketing and Communications
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2:00 - 2:45 p.m.
Case Study: Creating an Inclusive Recruitment Event Strategy
Diego Perez, Coordinator of Communications and Community Services, San Mateo-Foster City School District
Stephanie Gibson, Coordinator of Student Enrollment, San Mateo-Foster City School District
Content theme: Admissions/Enrollment
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3:00 - 3:45 p.m.
Maximizing Connection and Access for Prospective Families in a Virtual Setting
Wendy Wheeler, Digital & Brand Marketing Strategist, Bullis School
Ariana Moreno, Admission Associate, Bullis School
Content theme: Admissions/Enrollment
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4:00 - 4:45 p.m.
Solidifying Your School’s Message with the “4 D’s”
Laura Rup, Admission Director, AIM Academy
Amanda Beeler, Director of Communications & Marketing, AIM Academy
Content theme: Marketing and Communications
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4:00 - 4:45 p.m.
Rebranding: Distinguishing Whitmore School’s Unique Position of Mastery-based Virtual Learning
Amanda Reilly, Assistant Principal-Curriculum and Instruction, Whitmore School
Casey Donohue, Student and Parent Support Director, Whitmore School
Content theme: Marketing and Communications
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2022 PK-12 Virtual Enrollment and Marketing Summit
April 26, 2022
The Niche PK-12 Virtual Enrollment & Marketing Summit brings together professionals working in PK-12 marketing, school PR, and admissions to share insights, best practices, and lessons learned with you. Get ready to be inspired by case studies, new strategies, and actionable insights to take you through the rest of this year and help you plan for the next!